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What is it?
Refresh faded tones, reduce brassiness and add brilliant shine with these 7 semi‑permanent shades + one universal clear shade, all of them winners of the 2020 Allure Best of Beauty Award.
What does it do?
Depending on what you're looking for, gloss can enhance faded color, boost shine, and either cool down unwanted brassy tones or add warmth and dimension.
Two ways to use Gloss
Gloss Mid-Lengths and Ends When You Color Your Roots
Permanent color + gloss is the salon‑secret system for shiny, healthy‑looking hair. Immediately after coloring your roots, apply gloss to your mid‑lengths and ends, then let process together. Gloss makes your hair look freshly colored, without over‑darkening or creating color buildup.
Refresh Your Color with Gloss
You can also use gloss between coloring to bring faded color back to life. Apply from roots to ends.
What can gloss do for you?
Reduce Brassiness
Crema Gloss neutralizes unwanted yellow or orange tones in blonde and gray hair. Espresso Gloss neutralizes unwanted red or orange tones in brunette hair.
Add a Pop of Color
Try rich red Barolo Gloss or warm copper Cannella Gloss for intense color without the commitment.
Add Warmth
Add dimension and shine with a hint of caramel Amaretto Gloss, honey Miele Gloss, or golden Prosecco Gloss.
customer reviews
Glossy shine
The prosecco gloss was a perfect compliment to the Sicily blonde permanent hair color. It gave my hair lots of shine and body. Will be using it again in about 2 weeks.
—Patti
Prosecco
Great enhancer for auburns/red
I love this! Using it in combination with Vesuvius Red, it really brings out the red tones a lot and makes the color so vivid. Absolutely recommend pairing if you are doing auburn or a red color!
—Kate M
Barolo
Goodbye harsh ingredients*
full of:
keratin, argan oil, and ginseng root extract for shine, softness, and extra nourishment
*free of:
ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, titanium dioxide
Ammonia Free
Cruelty Free
Leaping Bunny Certified