Skip to Main Content
I want to...
COVER MY GRAYSCOVER MY GRAYSCOVER MY GRAYS
IWantTo_CoverGrays_RCC
IWantTo_ColorMyHair_CW
IWantTo_QuicklyCoverGrays_TGE
IWantTo_AddShine_Gloss
IWantTo_ToneBrass_Gloss
PERMANENT HAIR COLOR
Long-lasting color provides 100% gray coverage and multi-dimensional results.

unlock FREE
shipping with
limitless plus

Free shipping on every singe order. Plus, up to 15% off every product and service, and one FREE Roots service per year.

Amy Errett - Founder and CEO
FEMALE
FOUNDED
FEMALE LED

Female-founded and female-led, Madison Reed exists to help you feel confident and unstoppable every day. From salon-quality color and game-changing results to an experience designed with you in mind—everything we do is built to empower you to show up boldly and unapologetically.

OUR STORY

Female-founded and female-led, Madison Reed exists to help you feel confident and unstoppable every day. From salon-quality color and game-changing results to an experience designed with you in mind—everything we do is built to empower you to show up boldly and unapologetically.

OUR STORY

Smart 8-Free hair color made with premium ingredients, crafted in Italy, and designed for salon-quality results at home. Cruelty-free, ammonia-free, and enriched with Keratin, Ginseng Root Extract, and Argan Oil, our formulas deliver vibrant, long-lasting color without compromise.

ABOUT OUR FORMULAS

A game-changing partnership. We’ve proudly teamed up with Paige Bueckers and the UConn Women’s Basketball Team to uplift and spotlight incredible women athletes boldly changing the game – on and off the court.

MEET TEAM COLORWONDER

Madison Reed is transforming at-home hair color with ammonia-free hair dye that delivers gorgeous, healthy-looking, multi-dimensional results. Our hair color is free of harsh ingredients like ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide, and is Leaping Bunny certified, cruelty-free hair dye. With a complete system of hair care products designed to work together, Madison Reed hair color delivers professional hair coloring at home. Looking for ways to cover gray hair? Explore your gray hair coverage options, from root touch-ups to full color. Then use our hair color chart to find the shade that's right for you.