YOU WON'T BELIEVE
A LUXURY SALON FITS IN THIS BOX
Award-winning color. Crafted in Italy. 100% gray coverage. Smart 8-Free formulas. Results you’ll obsess over.
Find Your Perfect ShadeSHOP BY HAIR COLOR
Explore our premium, salon-quality hair color available in more than 70 multi-dimensional shades. Expertly formulated by pro colorists and designed for every hair type and texture.
THE HOLY GRAIL OF
HAIR COLOR BARS DOES EXIST
- Let our pro colorists color your hair at any of our 95+ Hair Color Bars nationwide.
Become A Member + Unlock Limitless Savings
Whether you color at home or at our Hair Color Bar, our custom memberships deliver amazing perks - like FREE shipping on every order, unlimited Roots services, and so much more.
- Earn rewards
- Exclusive discounts
- Special gifts and more!
Earn rewards
INGREDIENTS YOU CAN FEEL GOOD ABOUT
We’re passionate about our formulas. Everything we make is cruelty-free, ammonia-free, and full of hair-loving ingredients like Keratin, Ginseng Root Extract and Argan Oil. LEARN MORE ▶
“One look at this swank new color kit, and we were ready to change our no-box stance.”
“Hair Color That's Actually Better for Your Health .... Madison Reed has re-assessed the coloring process”
“Really convenient, less daunting and really much more user friendly.”
MEET TEAM COLORWONDER
- We are proudly partnering with the UConn Women's Basketball Team to uplift and shine a light on incredible women athletes who are boldly changing the game - and their hair color - on and off the court.
Get their look with ColorWonder - our new demi-permanent hair color.
Learn More >
REAL CLIENTS, REAL GORGEOUS RESULTS
Madison Reed is transforming at home hair color with ammonia free hair dye that results in multi-dimensional color that looks beautiful, healthy and natural. Free of ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, or titanium dioxide. Leaping Bunny certified, cruelty-free hair dye. With a complete system of hair care products designed to work together, Madison Reed hair color is professional hair coloring at home.