YOU'LL NEVER BELIEVE HOW
WE FIT A LUXURY SALON IN THIS BOX
Award-winning color. Crafted in Italy. 100% gray coverage. Smart 8-Free formulas. Results you’ll obsess over.
SHOP BY HAIR COLOR
Explore our premium, salon-quality hair color available in more than 70 multi-dimensional shades. Expertly formulated by pro colorists and designed for every hair type and texture.
THE HOLY GRAIL OF
HAIR COLOR BARS DOES EXIST
- Let our pro colorists color your hair at any of our 95+ Hair Color Bars nationwide.
CONFIDENT IS THE NEW BEAUTIFUL
To us, a confident person is a beautiful person. We celebrate people who shine from the inside and who unapologetically live their truth. Let your inner badass shine because people who are confident change the world. LEARN MORE ▶
“One look at this swank new color kit, and we were ready to change our no-box stance.”
“Hair Color That's Actually Better for Your Health .... Madison Reed has re-assessed the coloring process”
“Really convenient, less daunting and really much more user friendly.”
LISTEN TO AMY ON
HOW I BUILT THIS WITH GUY RAZ
- From vision to revolution, Founder and CEO Amy Errett shares the story behind our female-led brand and how it’s helped redefine the hair color industry.
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REAL CLIENTS, REAL GORGEOUS RESULTS
Madison Reed is transforming at home hair color with ammonia free hair dye that results in multi-dimensional color that looks beautiful, healthy and natural. Free of ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, or titanium dioxide. Leaping Bunny certified, cruelty-free hair dye. With a complete system of hair care products designed to work together, Madison Reed hair color is professional hair coloring at home.