Color Your Hair at Home
Choose from gorgeous permanent color with 100% gray coverage or vibrant color that washes out gradually.
Madison Reed Hair Color Is An Instant Vibe ShiftMulti-DimensionalMade for All Your ShadesBold and TimelessCruelty-FreeColorist-ApprovedFemale-FoundedAward-WinningSalon-QualityA Confidence BuilderFlirt-WorthyAmmonia-Free
Hello BeautifulGoodbye grays
Hello BeautifulGoodbye harsh ingredientsHello BeautifulGoodbye graysHello Beautiful
Let Us Color Your Hair
Let our pro colorists color your hair for you at any of our 90+ Hair Color Bars nationwide.
Shop by Hair Color
Explore our hair color and care products for salon-gorgeous results at home. Consider your #HairGoals, achieved.
Listen to Amy on How I Built This with Guy Raz
From vision to revolution, Founder and CEO Amy Errett shares the story behind our female-led brand and how it’s helped redefine the hair color industry.
The Madison Reed Difference
Ingredients You can feel good about
We’re passionate about our formulas. Everything we make is cruelty-free, ammonia-free, and full of hair-loving ingredients like Keratin, Ginseng Root Extract and Argan Oil. LEARN MORE ▶
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Whether you color your hair at home or in a Hair Color Bar, we have a membership that's perfect for you.
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Earn rewardsSee Why Over 5 Million Women Have Tried and Love Madison Reed
Modena Brown - 5.5NNN
Christine
At-home Kit
Radiant Cream Color
Jenny
At-home Kit
Radiant Cream Color
Kathia
At-home Kit
Radiant Cream Color
Madison Reed is transforming at home hair color with ammonia free hair dye that results in multi-dimensional color that looks beautiful, healthy and natural. Free of ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, or titanium dioxide. Leaping Bunny certified, cruelty-free hair dye. With a complete system of hair care products designed to work together, Madison Reed hair color is professional hair coloring at home.