Promos, Offers + More...
Demi-Permanent Hair Color
Espresso Yourself - 4N
- Lasts up to 25 washes
- Works in 20 minutes
- Made for all hair types + textures
A mega-rich darkest brown for brunette hair. Best for blending in grays, enhancing your color, or going darker. Does not provide full gray coverage.
Try it risk-free with our 100% Money-Back Guarantee
Our Color Crew is here to answer all your questions, from start to finish
Try it risk-free with our 100% Money-Back Guarantee
Our Color Crew is here to answer all your questions, from start to finish
How Will You ColorWonder?
Results will vary based on your starting point. Lighter hair = more vibrant color / Darker hair = more subtle color.
I can't take my eyes off me
Your color. Your way.
ColorWonder
Demi-permanent color
Blends grays (only our "N" shades)
Does not lighten hair
Takes 20 minutes
Washes out gradually - lasts up to 25 washes
Radiant Hair Color
Permanent color
Gives 100% gray coverage
Can lighten up to two levels
Takes 35-45 minutes
Lasts until it grows out
Reviews
A mega-rich darkest brown for brunette hair. Best for blending in grays, enhancing your color, or going darker. Does not provide full gray coverage.
Nicole R
Location: RED RIVER, NM
Jun 28, 2024
Age range: 30 to 40
Hair type: Straight
Amount of gray: Some gray
Jessica H
Location: SOUTH SAN FRANCISCO, CA
Jul 9, 2024
Age range: 30 to 40
Easy, Natural Looking Color
The color matched my natural color perfectly and did a nice job blending my grays too! I was amazed at how my hair felt after - silky soft, and no dryness whatsoever. I also was surprised at how well it washed out. Would recommend for those who want an alternative to permanent hair color and some gray blending
Was this helpful?
Heidi S
Location: Taylors, SC
Dec 22, 2024
Age range: 30 to 40
Hair type: Wavy
Works great!
This was my first time coloring my hair (I’ve had some highlights in the past). I have medium brown hair with gold/caramel natural highlights and I’ve always been curious how black hair would look. This dye looked exactly like the color in the photo. I decided it’s too dark for me, but it looks better after several washes to tone it down. I wouldn’t recommend this shade if you have my color of hair because it’s too cool of a shade my skin tone (fair skin and gray eyes). But that’s why I tried demi-permanent color :) The dye has held really well to washing with just slight fading in a couple of spots after about 5-6 washes.
Was this helpful?
Rachel S
Location: SNOHOMISH, WA
Jan 14, 2025
Age range: Over 51
Hair type: Straight
Amount of gray: Mostly gray
coloring is convenient
I am enjoying Madison Reed demi permanent product as I begin to transition to gray hair. The best part is the free shipping to my membership. Like clock work. I do not have to worry about my next color. YAY
Was this helpful?
Kelsey A
Location: Upper Tract, WV
Mar 21, 2025
Age range: Under 30
So good!
Love this color, and it was so easy to apply! I usually need someone to help me, but not this time. It also didn’t leave a nasty smell like most dyes do!
Was this helpful?
Love the Shine
I decided to just go a couple shades darker. I went with the 4N and loved how rich and shiny it made my hair! I am just over a week in and its still looking fresh and shiny!
Was this helpful?