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Permanent Hair ColorGenova Red - 7NCG

Light Apricot Golden Red

From $29.50

  • 100% Gray Coverage
  • Dermatologist-tested
  • Smart-8 Free

Try it risk-free with our 100% money-back guarantee

Real clients, really gorgeous results

Light Apricot Golden Red

4 out of 5 stars
1282

Hair look & feel

More dry

Soft & shiny

Gray coverage

Didn't cover grays

Covered all grays

55
5 out of 5 stars

Location: Oakdale, CA

Hair type: Straight

Love the dimension of color

I love that the color is not one flat color so your hair looks like it has movement and body! My hair feels very nice. The application was easy and I liked that the tip of the bottle had a screw off cap that you did not have to cut to open. It made for a no mess experience.

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55
5 out of 5 stars

Location: Atlanta, GA

Hair type: Straight

Best Color I've Ever Tried!

I am a salon devotee and always have been. Before now, I would never consider coloring my hair at home and certainly would never buy drugstore color. I took a leap of faith and ordered the Madison Reed color and now I will only step inside a salon for highlights and a cut. I am so very pleased with the results that I easily achieved with the simple step-by-step instructions. Start to finish, I was never overwhelmed by the instructions, and was very impressed by the professional results that Madison Reed provides. My hair is absolutely gorgeous now and has a depth and brilliance of color that I thought could only be achieved by spending long hours in an expensive hair salon. I am delighted at the condition my post-coloring hair is in and plan to be a permanent customer. I will talk up this exciting find to all my friends. Thank you, Madison Reed!

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55
5 out of 5 stars

Location: CALHOUN, GA

Hair type: Straight

Loved it

I loved that SO much came with the package. There was enough to do all my hair which is awesome . My hair is waist length and one bottle covered it all. My hair feels great, and still looks amazing several days and washes later .If only there was more conditioner - other than that loved it all.

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55
5 out of 5 stars

Location: peoria, IL

Hair type: Wavy

awesome!!

This colour kit blew me away!! The product & packaging was so high-end and very, very lux!! It is so much superior than drug store stuff & even better than beauty supply store quality. You have a new customer in me!!

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55
5 out of 5 stars

Location: WHITEWOOD, SD

Hair type: Wavy

Natural-looking medium auburn

I chose this color after speaking to a consultant. I was looking for a very natural-looking medium auburn. Finding a great red shade can be nearly impossible with box dye. Often my hair has is either too bright, too purple, etc. than I'd like. This shade, however, turned out exactly as I had hoped. The first week or so, it was a little bit darker than I had anticipated, but it lightened after a few washings. I really enjoyed the dyeing process-- the nice gloves, and 'shower cap' provided were great, although the shampoo and conditioner were the extras that I enjoyed the most. The smell of the shampoo and conditioner is lavender-- heavenly! I followed the directions for 'new color', leaving the dye on for 35 minutes. My scalp never felt itchy, and there wasn't an awful chemical smell. I'm sure it's not recommended, but I also put a bit of dye on my eyebrows (for the last 15 minutes). My eyes never felt irritated, and the non-drippy formula meant that I never feared for my eye health. I am very satisfied with my order. I have already decided to try a few other shades in the future. The customer service is A+.

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