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Permanent Hair Color

Perugia Black - 2NAA

Blue Black

  • 100% Gray Coverage
  • Dermatologist-tested
  • Smart 8-Free Formula
One Time Order$35
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  • Welcome gift: FREE 3-pack hair Treatments ($21 value)
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Blue Black

3.8 out of 5 stars
448

Hair look & feel

More dry

Soft & shiny

Gray coverage

Didn't cover grays

Covered all grays

155
5 out of 5 stars

Location: Los Altos, CA

Hair type: Wavy

Love my new winter black!

I've gotten so many complements on how healthy and shiny my new black hair looks! Great innovative packaging, everything is laid out nicely and easy to use. The best things in the box are the barrier cream and cleaning wipes, made the whole process so neat and clean...and they give you 2 pairs of gloves!

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155
5 out of 5 stars

Location: San Francisco, CA

Hair type: Straight

Gorgeous hair color...and a routine I love!

I've always left it to the experts to color my hair. But Madison Reed changed all that. The color is so easy to apply. Its consistency is like conditioner, so it feels familiar and isn't drippy. That's been my biggest fear for at-home hair dye. That I would leave a stain on the wall or bathroom rug, and have to hide the evidence before my husband discovers it. So far so good. The formula is also ammonia- and scent-free, so it doesn't feel like you are dousing chemicals on yourself. The thing I love most about Madison Reed's color is the results of course. I am amazed by how luxe the color looks. I have black/dark brown hair that sometimes turns brassy in the sun. With Madison Reed, it's an intense black that glistens in the sun. I am not exxagerating when i say it looks like caviar. There's a blue/black tone to it that just looks rich ans salon quality. I've been flitting around colorists and spending lots of money on hair experiments. It feels like a not-so-small victory to have found a routine that complements my style, my schedule and is easy on the wallet!

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155
5 out of 5 stars

Location: FOSTER CITY, CA

Hair type: Wavy

Finally something that works for me

I have tried all types of hair color treatment and have had allergic reactions to everything. I have even tried organic color treatment but the color never stuck no matter how long I let it sit. This is the first hair treatment that has not given me an allergic reaction. I am so pleased to find something that works for me. I also need to comment that the packaging of the product and directions were great.

Verified reviewer

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155
5 out of 5 stars

Location: SANFORD, ME

Hair type: Straight

Love!! Love!! Love!!!

I have NEVER had a home color like this. Easy to apply, no ODOR, and the ultimate best part.......to be able to run a comb through my long hair WITH the color in it with ease.......like it was going through butter.....AMAZAING!!!!!!! The end result.......perfect!!! Natural looking color. I am totally sold!!!! Thank you very much!!!!

Verified reviewer

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155
5 out of 5 stars

Location: JASPER, AL

Hair type: Curly

I loved the Color when I first put it in.

I enjoyed the color and how easy it was to apply. I also loved that everything I needed was in the kit. I thank you for that. Since applying the color, less than 2 weeks ago, I have washed my hair twice. I noticed that the gray is coming back already and the color is not lasting as long as it should. I have natural hair and I color it every six weeks to hide the grays. I was in love at first but when I noticed my grays coming back, I feel disappointed.

Verified reviewer

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