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Hair Primer
Prime For Perfection
From $24.00
The essential prep step before you color
Try it risk-free with our 100% money-back guarantee.
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Have questions about this product? I’m here to help!
Ask Madi
Have questions about this product? I’m here to help!
Reviews
The essential prep step before you color
Laura G
Location: BUENA PARK, CA
Jun 19, 2017
Hair type: Straight
Amount of gray: Some gray
Peggy G
Location: LOS GATOS, CA
Jun 20, 2017
Hair type: Wavy
Prime for Perfection
I am so pleased that I used this product! I have been coloring my hair with permanent hair color for three years. I used Prime for Perfection for the first time on Thursday. I had a scheduled appointment at the Madison Reed Color Bar in San Francisco for the afternoon of the 15th, so I used Prime just prior to the appointment because my hair felt like it had gotten too dark. The product promises to remove the excess build up of color allowing it to best receive the new color. It worked fabulously! My hair felt clean and healthy and ready for Radiant Cream Color. I will continue to use Prime in the future as directed every 3 - 4 times I color. I highly recommend this product!
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Nicole W
Location: VIRGINIA BCH, VA
Jun 20, 2017
Hair type: Wavy
My hair is in love...and so am I!!
This product not only removed old, artificial color from my hair, but it made my waist-length hair superbly soft and manageable! Seriously, how did Madison Reed work this magic?!
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DEBORAH L
Location: VISTA, CA
Jun 21, 2017
Hair type: Wavy
Excellent
I used this product all over my hair before coloring. I had to shampoo three times to get it all out and I have short hair. However, the color was beautiful and it grabbed well all over my hair (on the very short hair 1/2' or less on the back, as well as on my difficult to cover grey over my ears. The longer top area covered beautifully. The color was even all over. Thank you!
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Alice J. Q
Location: GOLD RIVER, CA
Jun 23, 2017
Hair type: Straight
Excellent
New, nicely removed residual color
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Works well!
I used it for the first time right before I changed to a slightly lighter hair color. The results were exactly what I wanted. I plan on using it every third time I color to keep the color where I like it.
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