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Volterra Amethyst - 4VR

Promos, Offers + More...

Free of Harsh Ingredients No Ammonia No PPD No Resorcinol

Radiant Hair Color is Dermatologist-Tested and clinically proven to be non-damanging to hair and scalp health, according to an independent clinical study

Best for Vivid All-Over Color. Delivers intense and brilliant color results. Not intended for gray coverage

Permanent Hair ColorVolterra Amethyst - 4VR

Darkest Cool Sangria

From $28.00

Find My Perfect Shade

Enhance All-Over Color
Dermatologist-tested
Smart-8 Free

Try it risk-free with our 100% money-back guarantee

Premium quality permanent hair color with 9-piece home application kit and easy visual instructions on how to use it. Handcrafted in Italy using leading micro-pigment technology, our formula is packed with rich nutrients, including keratin, argan oil and ginseng root extract, creating long lasting radiant color with full gray coverage, depth and shine. We've eliminated ammonia, resorcinol, PPD and other harsh chemicals so it is healthier for you and your hair--and it smells nice too.

Multi-tonal, artisan-crafted salon color made in Italy for all hair types
Free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, titanium dioxide
Full of: keratin, argan oil, ginseng root extract
Leaves hair feeling healthy, conditioned & shiny
This shade is not intended for gray coverage

Cruelty Free

Radiant Cream Color

Aqua (Water), Cetyl Alcohol, Ethanolamine, Propylene Glycol, Cetearyl Alcohol, Ceteareth-25, Cocamide Mea, Ceteth-2, Cocamidopropyl Betaine, Polyquaternium-6, Argania Spinosa Kernel Oil, Hydrolyzed Keratin, Panax Ginseng Root Extract, Dimethicone, Ascorbic Acid, Disodium Edta, Sodium Metabisulfite, Sodium Hydrosulfite, Butylene Glycol, Xanthan Gum, Silica, Toluene-2,5-Diamine Sulfate, 1-Hydroxyethyl-4,5-Diamino Pyrazole Sulfate, 1-Naphthol, 5-Amino-6-Chloro-O-Cresol.

Color Activator

Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentate, Phosphoric Acid, Tetrasodium Edta, Etidronic Acid.

Barrier Cream

Aqua (Water), Mineral Oil, Glycerin, Pvp, Peg-40 Hydrogenated Castor Oil, Stearic Acid, Argania Spinosa (Argan) Kernel Oil, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Glyceryl Stearate, Peg-100 Stearate, Disodium Edta, Ethylhexylglycerin, Sodium Hydroxide, Phenoxyethanol, Parfum (Fragrance).

Cleansing Wipe

Water/Aqua/Eau, Isopropyl Alcohol, Glycerin, Polysorbate 20, Phenoxyethanol, Disodium Cocoyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Sodium Cocoyl Glutamate, Sodium Lauroyl Glutamate, Fragrance/Parfum, Benzyl Benzoate, Linalool, Eugenol, Hexyl Cinnamal.

Color-Protecting Shampoo

Aqua (Water), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Disodium Cocoamphodiacetate, Aloe Barbadensis Leaf Juice, Glycol Distearate, Peg-120 Methyl Glucose Dioleate, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Hydrolyzed Quinoa, Glycerin, Panthenol, Cocamidopropyl Hydroxysultaine, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Polyquaternium-10, Sodium Cocoyl Glutamate, Phenoxyethanol, Ethylhexylglycerin, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, Cocamidopropyl Dimethylamine, Butylene Glycol, Benzyl Alcohol, Caprylhydroxamic Acid, Sodium Chloride, Parfum (Fragrance).

Color-Protecting Conditioner

Aqua (Water), Aloe Barbadensis Leaf Juice, Cetearyl Alcohol, Stearyl Alcohol, Polyquaternium-7, Behentrimonium Chloride, Stearalkonium Chloride, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Jojoba Esters, Panthenol, Beta-Glucan, Glycolic Acid, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Amodimethicone, Trideceth-12, Cetrimonium Chloride, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Bromide, Phenoxyethanol, Ethylhexylglycerin, Isopropyl Alcohol, Butylene Glycol, Parfum (Fragrance).

prepSection dry hair, apply barrier cream, and put on gloves
mixCombine the color with the activator and shake for 45-60 seconds
applyApply to your roots only or all-over, depending on your specific instructions
processPut on your cap and start your timer
rinseShampoo, condition, and enjoy your gorgeous new color

PAIR IT WITH

Want to lock in color?—add a Pro Boost

Darkest Cool Sangria

4.1 out of 5 stars

891

Hair look & feel

More dry

Soft & shiny

Gray coverage

Didn't cover grays

Covered all grays

Under 30
30 to 40
41 to 50
Over 51

Straight
Wavy
Curly
Coily

No gray
Some gray
Mostly gray
All gray

5 out of 5 stars

Chelsea

Location: San Francisco, CA

Dec 9, 2016

Amount of gray: No gray

Color love

I'm excited about these new brighter shades!! I usually dye my hair intense red, but have never liked the fading. This color has more dimension — from reddish browns to ruby — and it's fading less. Love it. If you’re a fan of color, this is for you!

Was this helpful?

5 out of 5 stars

teresa S

Location: ROCHESTER, MN

Feb 9, 2017

Hair type: Curly

Amount of gray: Some gray

New Color

I really, really, really........love this color!!!!!!

Verified reviewer

Was this helpful?

5 out of 5 stars

Tammy F

Location: Washington, DC

Feb 19, 2017

Amount of gray: Some gray

Awesome

So happy with the color. I took a chance on something a little different and so happy I did. My hair is soft, shiny and the color is amazing.

Verified reviewer

Was this helpful?

5 out of 5 stars

Kristina O

Location: Boise, CA

Feb 26, 2017

Hair type: Straight

Amount of gray: No gray

Love this color

I have an auto shipping and totally going to keep it!

Verified reviewer

Was this helpful?

5 out of 5 stars

Aubrey P

Location: SALT LAKE CTY, UT

Mar 13, 2017

Hair type: Wavy

Amount of gray: No gray

LOVE LOVE LOVE

I used to buy store brand hair dye and have always done it myself because I just can't bring myself to spend $50+ to have it professionally done. After using Madison Reed hair dye, I won't use any other. I love the packing (so organized), I love the color, I love the samples, I love it all. I received more compliments on this color then I ever have. I just signed up to have it auto deliver every 4 weeks and am very excited.

Verified reviewer

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