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Spring Sale: 20% off orders $60+ and 25% off orders $75+ Use Code HELLOSPRING
colorwonder: explore demi-permanent hair color - new shades added! shop now
HCB25.01 HCB Winter 2025 Promo Tile
DP24.28 GWMPromoTileBoosts@2x
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PRO colorist faves for gorgeous color

See Your Perfect Shade

Salon Secrets before and afters for gloss
DP24.48 Gloss Transition_Amaretto

Amaretto

Semi-permanent color adds bronze caramel tones to brunette hair

$30.00

DP24.48 Gloss Transition_Barolo

Barolo

Semi-permanent color adds reddish tones to red or brunette hair

$30.00

Salon Secrets before and afters for CTM
ctm-pdp-caffe-2000

Caffe Color Therapy

Color Depositing Hair Mask—adds smoky ash tones to neutralize brassiness in brunette hair

$24.00

ctm-pdp-castagna-2000

Castagna Color Therapy

Color Depositing Hair Mask—adds warm bronze chestnut tones to brunette hair

$24.00

Salon Secrets before and afters for tgcu
TGCU-PDP-cascata-pinoli-BoB24

Cascata + Pinoli - Blonde

Blonde brush-on powder instantly covers roots & grays and defines brows

$34.00

TGCU-PDP-legno-BoB24

Legno - Black

Black brush-on powder instantly covers roots & grays and defines brows

$34.00

Our Best Selling Trio in Action

Trio how to use it-2000X

Radiant Hair Color

Apply Radiant Hair Color to your roots for multi-dimensional 100% gray coverage.

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Color Reviving Gloss

While your roots process, apply Color Reviving Gloss to enhance color, restore tone, and add brilliant shine without over-darkening existing color.

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Color Therapy

Maintain your color and add intense hydration in just 5 minutes with Color Therapy Color Depositing Hair Mask. Use this in-shower treatment in place of your conditioner—the more often you use it, the more color deposited.

Different hair colors

radiant hair color

Gorgeous, multi-dimensional permanent color

shop hair color