Color Your Hair at Home
Choose from gorgeous permanent color with 100% gray coverage or vibrant color that washes out gradually.
Madison Reed Hair Color Is An Instant Vibe ShiftMulti-DimensionalMade for All Your ShadesBold and TimelessCruelty-FreeColorist-ApprovedFemale-FoundedAward-WinningSalon-QualityA Confidence BuilderFlirt-WorthyAmmonia-Free
Hello BeautifulGoodbye grays
Hello BeautifulGoodbye harsh ingredientsHello BeautifulGoodbye graysHello Beautiful
Let Us Color Your Hair
Let our pro colorists color your hair for you at any of our 90+ Hair Color Bars nationwide
LIMITED-EDITION SHADE
UConnic Blonde
Step up your hair game with Paige Buecker's new signature shade of ColorWonder – available for a limited time only at Ulta Beauty.
Shop by Hair Color
Explore our hair color and care products for salon-gorgeous results at home. Consider your #HairGoals, achieved.
The Madison Reed Difference
Ingredients You can feel good about
We’re passionate about our formulas. Everything we make is cruelty-free, ammonia-free, and full of hair-loving ingredients like Keratin, Ginseng Root Extract and Argan Oil. LEARN MORE ▶
Meet Team ColorWonder
We are proudly partnering with the UConn Women's Basketball Team to uplift and shine a light on incredible women athletes who are boldly changing the game - and their hair color - on and off the court.
Get their look with ColorWonder - our new demi-permanent hair color.
Become Limitless
Get more with a Limitless Membership!
Whether you color your hair at home or in a Hair Color Bar, we have a membership that's perfect for you.
- Earn rewards
- Exclusive discounts
- Special gifts and more!
Earn rewardsSee Why Over 5 Million Women Have Tried and Love Madison Reed
Modena Brown - 5.5NNN
Christine
At-home Kit
Radiant Cream Color
Jenny
At-home Kit
Radiant Cream Color
Kathia
At-home Kit
Radiant Cream Color
Madison Reed is transforming at home hair color with ammonia free hair dye that results in multi-dimensional color that looks beautiful, healthy and natural. Free of ammonia, parabens, resorcinol, PPD, phthalates and gluten. Leaping Bunny certified, cruelty-free hair dye. With a complete system of hair care products designed to work together, Madison Reed hair color is professional hair coloring at home.