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Color with Total Confidence

At-home hair color with ingredients you can feel good about

find your perfect shade

Expertise, included

Every part of the Madison Reed experience is lovingly crafted by expert colorists so you can color at home with total confidence.

“

My hair had the same soft, shiny, vibrant finish,
that I get from the salon — without the 2 hours and $200. Hello Brilliant. Now, I'm hooked."

— Chloe, Sardina Red

Think outside the box

We understand hair color, inside and out.
To ensure you get gorgeous results, use our online Color Quiz, Shade Comparison tool, and the step-by-step voice-controlled instructions with built-in timers on our app. You can always trust that you're being guided by expert colorists.

How It Works

Apply directly to dry hair, wait 20-35 minutes, and wash out for a sheer tint that enhances color and adds shine. Use every 2-4 weeks or 6-8 shampoos. Two uses in each tube.

Learn from the best

Tana's top pick

Did you know our Root Touch Up can double as eyebrow filler? We can help you find the perfect shade.

Ash's top pick

Use Color Reviving Gloss every 3-4 weeks to refresh your color and add a huge dose of shine.

Ashley's top pick

Having a problem with split ends? Use Tame to nourish and smooth until your next trim.

Yvette's top pick

Hair feeling dry? Try applying a small amount of our nourishing conditioner to damp hair and let air dry for an extra deep conditioning treatment.

Shvonne's top pick

Have resistant grays? Apply the color to those areas first and extend your processing time to 45 minutes on your roots.

Tasha's top pick

For more precise color application consider using our handy bowl and brush to apply your color or gloss.

color is only the beginning

Our family of products complement each other so you can get beautiful color, keep it longer, and care for it like never before.

color

revive

protect

One box. The entire salon experience.

Curated by professional colorists, our Radiant Cream Color Kit has everything you need to color at home with total confidence, including professional colorists available to answer all of your questions, from start to finish.

Roma Blonde

This light blonde shade with cool undertones is best described as a “smoky blonde” with purple and blue undertones. At a level 10, most of the warm pigment in hair has been removed and the rest is toned out with cool tones. If your hair is dark-medium golden blonde this shade would be perfect to use to go lighter for a natural light blonde result.

Roma Blonde (10NVA) is great for blending grays, and perfect for cool, pale skin tones and light eyes. Silver jewelry and pink blush work well with this hair color. For radiant results use on hair color levels 8-10.

FIND YOUR COLOR MATCH

Color with Confidence

Our experts will help your find the right color, guarantee you get beautiful results, and walk you through tips to knock out your grays.

Send a Photo ▸Connect with a Colorist ▸