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Fresh Roots + Flawless Color for $30 off Roots + Gloss + a Blowout Book Now with code RGB30
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New + Improved Hair Color Tool Kit $20 with hair color purchase
Give $30, Get $30 when you refer your friends to a Hair Color Bar!

Let's Discover Your Best Hair Color Ever

Cover grays with confidence! Salon-quality hair color made with ingredients you can feel good about.

Find Your Best ShadeShop All Hair Color
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Permanent Hair Color

wavy ferrara golden 11gv blonde
 1245 out of 5 stars
Ferrara Golden - 11GV

Lightest Prosecco Blonde Permanent Hair Color

wavy ancona natural 11va hair
 1145 out of 5 stars
Ancona Natural - 11VA

Lightest Sandy Blonde Permanent Hair Color

wavy prato ice 11aa-ice hair
 645 out of 5 stars
Prato Ice Blonde - 11AA-ICE

Lightest Icy Blonde Permanent Hair Color with Pure Pigment Shot

wavy prato ash 11aa hair
 105 out of 5 stars
Prato Ash Blonde - 11AA-ASH

Lightest Ash Blonde Permanent Hair Color with Pure Pigment Shot

wavy prato ash 11aa hair
 2665 out of 5 stars
Prato Ash - 11AA

Lightest Icy Blonde Permanent Hair Color

wavy amalfi blonde 10ngv female
 8045 out of 5 stars
Amalfi Blonde - 10NGV

Light Golden Blonde Permanent Hair Color

wavy roma blonde 10nva woman
 6535 out of 5 stars
Roma Blonde - 10NVA

Light Icy Blonde Permanent Hair Color

wavy manarola blonde 10na person
 5925 out of 5 stars
Manarola Blonde - 10NA

Light Vanilla Blonde Permanent Hair Color

NNA-Bellagio-LRG-Waves copy
 1855 out of 5 stars
Bellagio Medium Blonde - 9.5NNA

Medium Neutral Blonde Permanent Hair Color for resistant grays

wavy capri blonde 9ngv blonde
 11305 out of 5 stars
Capri Blonde - 9NGV

Medium Golden Blonde Permanent Hair Color

wavy tremiti blonde 9ng teen
 7275 out of 5 stars
Tremiti Blonde - 9NG

Medium Honey Blonde Permanent Hair Color

wavy varese blonde 9nv hair
 3715 out of 5 stars
Varese Blonde - 9NV

Medium Sandy Blonde Permanent Hair Color

wavy pisa blonde 9na hair
 11085 out of 5 stars
Pisa Blonde - 9NA

Medium Smoky Blonde Permanent Hair Color

media-9N-6762
 495 out of 5 stars
Nocera Ice Blonde - 9N-ICE

Medium Icy Blonde Permanent Hair Color with Pure Pigment Shot

media-9N-6762
5 out of 5 stars
Nocera Ash Blonde - 9N-ASH

Medium Ash Blonde Permanent Hair Color with Pure Pigment Shot

media-9N-6762
 4315 out of 5 stars
Nocera Blonde - 9N

Medium Neutral Blonde Permanent Hair Color

wavy termoli blonde 9av hair
 3335 out of 5 stars
Termoli Blonde - 9AV

Medium Ash Blonde Permanent Hair Color

8.5NNA-ICE Tone Swatch CA
 905 out of 5 stars
Lusia Ice Blonde - 8.5NNA-ICE

Dark Icy Blonde Permanent Hair Color for Resistant Grays with Pu

media-8.5NNA-6761
 1295 out of 5 stars
Lusia Ash Blonde - 8.5NNA-ASH

Dark Ash Blonde Permanent Hair Color for Resistant Grays with Pu

media-8.5NNA-6761
 12245 out of 5 stars
Lusia Dark Blonde - 8.5NNA

Dark Neutral Blonde Permanent Hair Color for resistant grays

wavy matera marigold 8cc pattern
 2245 out of 5 stars
Matera Marigold - 8CC

Copper Blonde Permanent Hair Color

wavy ravello blonde 8ngc hair
 8035 out of 5 stars
Ravello Blonde - 8NGC

Dark Caramel Blonde Permanent Hair Color

wavy sicily blonde 8ngv girl
 16555 out of 5 stars
Sicily Blonde - 8NGV

Dark Champagne Blonde Permanent Hair Color

wavy bologna blonde 8nva teen
 17385 out of 5 stars
Bologna Blonde - 8NVA

Dark Beige Blonde Permanent Hair Color

media-8N-6760
 205 out of 5 stars
Tivoli Ice Blonde - 8N-ICE

Dark Icy Blonde Permanent Hair Color with Pure Pigment Shot

media-8N-6760
 425 out of 5 stars
Tivoli Ash Blonde - 8N-ASH

Dark Ash Blonde Permanent Hair Color with Pure Pigment Shot

media-8N-6760
 2715 out of 5 stars
Tivoli Blonde - 8N

Dark Neutral Blonde Permanent Hair Color

wavy granara blonde 8av woman
 5295 out of 5 stars
Granara Blonde - 8AV

Dark Smoky Blonde Permanent Hair Color

media-7.5NNA-6776
 13565 out of 5 stars
Umbria Light Brown - 7.5NNA

Light Neutral Brown Permanent Hair Color for resistant grays

wavy carrara crimson 7rc wood
 3825 out of 5 stars
Carrara Crimson - 7RC

Light Ginger Copper Red Permanent Hair Color

wavy como light brown 7ngm
 11195 out of 5 stars
Como Light Brown - 7NGM

Light Amber Golden Brown Permanent Hair Color

wavy lucca light brown 7ngv
 23885 out of 5 stars
Lucca Light Brown - 7NGV

Light Golden Brown Permanent Hair Color

wavy genova red 7ncg wood
 12695 out of 5 stars
Genova Red - 7NCG

Light Apricot Golden Red Permanent Hair Color

wavy vesuvius red 7ncr texture
 9415 out of 5 stars
Vesuvius Red - 7NCR

Light Spicy Copper Red Permanent Hair Color

wavy veneto light brown 7nva
 18075 out of 5 stars
Veneto Light Brown - 7NVA

Light Smoky Brown Permanent Hair Color

NA-WavySwatch-px
 75 out of 5 stars
Arezzo Light Brown - 7NA

Light Ash Brown Permanent Hair Color

media-7N-6370
 8585 out of 5 stars
Avella Light Brown - 7N

Light Neutral Brown Permanent Hair Color

wavy novara light brown 5nnn
5 out of 5 stars
Novara Light Brown - 6.5NNN

Light Brown Permanent Hair Color for resistant grays

media-6.5NNA-6361
 17375 out of 5 stars
Sondrio Brown - 6.5NNA

Soft Medium Neutral Brown Permanent Hair Color for resistant gra

person human hair
 3015 out of 5 stars
Savona Scarlet - 6RR

Medium Cayenne Red Permanent Hair Color

wavy firenze brown 6nmg hair
 18655 out of 5 stars
Firenze Brown - 6NMG

Medium Cinnamon Brown Permanent Hair Color

wavy tuscany brown 6ngv hair
 32605 out of 5 stars
Tuscany Brown - 6NGV

Medium Golden Brown Permanent Hair Color

wavy portofino red 6nrr human
 10515 out of 5 stars
Portofino Red - 6NRR

Medium Auburn Red Permanent Hair Color

wavy sardinia red 6ncg texture
 15465 out of 5 stars
Sardinia Red - 6NCG

Medium Amaretto Red Permanent Hair Color

wavy verona brown 6nac hair
 9955 out of 5 stars
Verona Brown - 6NAC

Medium Chocolate Brown Permanent Hair Color

wavy siena brown 6nav hair
 12695 out of 5 stars
Siena Brown - 6NAV

Medium Smoky Brown Permanent Hair Color

NA-WavySwatch-px
 75 out of 5 stars
Monza Brown - 6NA

Medium Ash Brown Permanent Hair Color

media-6N-6455
 3375 out of 5 stars
Zocca Brown - 6N

Medium Neutral Brown Permanent Hair Color

wavy modena brown 5nnn person
 30885 out of 5 stars
Modena Brown - 5.5NNN

Medium Brown Permanent Hair Color for resistant grays

media-5.5NNA-6364
 13265 out of 5 stars
Dosolo Brown - 5.5NNA

Medium Neutral Brown Permanent Hair Color for resistant grays

wavy rimini garnet 5rv human
 4965 out of 5 stars
Rimini Garnet - 5RV

Dark Garnet Red Permanent Hair Color

wavy catania brown 5ngm human
 17575 out of 5 stars
Catania Brown - 5NGM

Dark Cinnamon Brown Permanent Hair Color

wavy trieste red 5nrm person
 17855 out of 5 stars
Trieste Red - 5NRM

Dark Auburn Red Permanent Hair Color

wavy napoli brown 5ngv human
 16625 out of 5 stars
Napoli Brown - 5NGV

Dark Golden Brown Permanent Hair Color

wavy milano brown 5nac human
 13085 out of 5 stars
Milano Brown - 5NAC

Dark Chocolate Brown Permanent Hair Color

wavy torino brown 5na person
 7895 out of 5 stars
Torino Brown - 5NA

Dark Smoky Brown Permanent Hair Color

wavy barletta brown 5nnn person
 20775 out of 5 stars
Barletta Brown - 4.5NNN

Dark Brown Permanent Hair Color for resistant grays

wavy volterra amethyst 4vr person
 8885 out of 5 stars
Volterra Amethyst - 4VR

Darkest Cool Sangria Permanent Hair Color

wavy bolzano brown 4nmg human
 13795 out of 5 stars
Bolzano Brown - 4NMG

Darkest Chocolate Brown Permanent Hair Color

wavy venezia brown 4ngv person
 9385 out of 5 stars
Venezia Brown - 4NGV

Darkest Golden Brown Permanent Hair Color

wavy messina brown 4na hair
 6365 out of 5 stars
Messina Brown - 4NA

Darkest Smoky Brown Permanent Hair Color

wavy ravenna brown 5nnn human
 22275 out of 5 stars
Ravenna Brown - 3.5NNN

Darkest Brown Permanent Hair Color for resistant grays

wavy palermo black 3nvv human
 3395 out of 5 stars
Palermo Black - 3NVV

Darkest Plum Black Permanent Hair Color

wavy positano black 3nna human
5 out of 5 stars
Positano Black - 3NNA

Darkest Brown Black Permanent Hair Color

wavy parma black 5nnn hair
 8585 out of 5 stars
Parma Black - 2.5NNN

Soft Black Permanent Hair Color for resistant grays

wavy pescara black 2nna texture
 6775 out of 5 stars
Pescara Black - 2NNA

Blackest Black Permanent Hair Color

wavy perugia black 2naa person
 4425 out of 5 stars
Perugia Black - 2NAA

Blue Black Permanent Hair Color

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